I'm an ICF Certified Business Coach who has spent almost 18 years working in marketing and content creation, helping some of the UK’s best-known companies build their brands and communities, including the BBC, Cadbury, Simple and the British Red Cross.

After founding The Big Up as a side-hustle during Lockdown in 2020, I quit my corporate advertising job to embrace the scary and exciting world of entrepreneurship. So I know all about the highs and lows you will be going through!

I now combine my experience as a Content, Brand and Social Media Strategist with my coaching skills to empower founders, business owners, entrepreneurs and consultants to master their mindset. I know that all the strategies in the world won't work unless you have the right mindset which is why I'm passionate in helping you nail both. I'll help you get confident in where your business is going, give you the tools to level up and help you show up with swagger.

Before I started working in the fast-paced world of advertising agencies, I was a Radio Producer working at the BBC World Service, 1xtra and BBC Radio 1. I produced shows with everyone from drum and bass DJs to Turkish throat singers to hip hop artists around the world. 

What I learnt at the beeb has served me throughout my career: always stay curious about other people, get to know your audience and what they want and use the power of storytelling to connect with them.

I'm also a mum to two little boys who don’t like to sleep but do like to leave Lego on the stairs. I'm a passionate supporter of independent businesses and genuinely believes how we spend our money is a vote for the type of world we want to live in. So you'll frequently find me sharing my small business shopping hauls on Instagram. And when I'm not spending too much money gifting myself online or planning my dream house renovation on Pinterest, I can be found doing essential research into the best cheese and wine combinations.